Every bid strategy, budget allocation, and channel investment should be grounded in clean attribution data. We build and maintain the tracking infrastructure that makes that possible.
Every bid strategy, budget allocation, and channel investment should be grounded in clean attribution data. We build and maintain the tracking infrastructure that makes that possible.
Browser-based tracking degrades every year. iOS restrictions reduce pixel accuracy. GA4 configurations get set up incorrectly and never audited. Google Ads optimizes on estimated conversions. Meta reports conversions that overlap with direct traffic. The result: you're making spend decisions on data that doesn't reflect what actually happened.
The compounding problem is that attribution is usually an afterthought. A marketing agency runs ads. A developer installs GA4. A different contractor sets up GTM. Nobody owns the data architecture end-to-end. When numbers don't add up, everyone points at someone else.
In every engagement, your Brand Technical Expert builds and owns the tracking architecture before campaigns go live. GA4 event configuration, GTM server-side container setup, conversion import into Google Ads and Meta — all implemented in the Integrate phase and maintained as the stack evolves.
Intel Core runs cross-platform attribution modelling — connecting spend to leads to revenue across all active channels. Server-side tracking via Google Tag Manager's server container preserves first-party data quality in a privacy-restricted environment. This is not a tracking audit you commission once. It is infrastructure maintained continuously by one accountable operator.
Conversion tracking is not an add-on. It is a foundational layer of the managed marketing infrastructure — included alongside all active paid channels and reporting.
Custom event setup, conversion marking, custom dimensions, and data stream configuration — built to collect clean, actionable data, not just pageviews.
Google Tag Manager server-side container implementation — first-party data collection, tag governance, and server-side event forwarding to all active platforms.
Conversion events imported into Google Ads and Meta with proper attribution windows — so bid algorithms optimize on revenue-connected data, not platform estimates.
Server-side Meta event forwarding that preserves signal accuracy post-iOS — reducing the gap between real conversions and what Meta reports.
Intel Core aggregates conversion signals across all channels and builds attribution models that account for multi-touch paths — not last-click platform reports.
Regular tracking audits built into the operating cadence — catching tag fires, duplicate events, and attribution drift before they corrupt your data.
Metrics Masters is not a specialist agency for one channel. Your Brand Technical Expert operates your full marketing stack — paid ads across all active platforms, conversion tracking, landing pages, email automation, content systems, and reporting — as one connected infrastructure powered by Intel Core.
Our proprietary intelligence infrastructure aggregates signals across all channels, surfaces optimization opportunities, and powers every reporting layer.
A dedicated operator who owns every part of your marketing stack — not an account manager coordinating between specialists.
Tracking and campaigns are live within 14 days of kickoff. If not, we work for free until they are.
One engagement includes the full tracking stack alongside paid channel management, landing pages, and reporting. No separate data consultancy.