Spend decisions built on accurate data, not platform self-reporting.
Every bid strategy, budget allocation, and channel investment should be grounded in clean attribution data. We build and maintain the tracking setup that makes that possible.
Most marketing tracking is broken, and nobody knows how broken.
Browser-based tracking degrades every year. iOS restrictions reduce pixel accuracy. GA4 configurations get set up incorrectly and never audited. Google Ads optimizes on estimated conversions. Meta reports conversions that overlap with direct traffic. The result: you’re making spend decisions on data that doesn’t reflect what actually happened.
The compounding problem is that attribution is usually an afterthought. A marketing agency runs ads. A developer installs GA4. A different contractor sets up GTM. Nobody owns the data architecture end-to-end. When numbers don’t add up, everyone points at someone else.
Tracking built as the foundation, not bolted on after the fact.
In every engagement, your operator builds and owns the tracking architecture before campaigns go live. GA4 event configuration, GTM server-side container setup, conversion import into Google Ads and Meta, all implemented in the Integrate phase and maintained as the stack evolves.
In Intel Core, your operator runs cross-platform attribution modelling, connecting spend to leads to revenue across all active channels. Server-side tracking via Google Tag Manager’s server container preserves first-party data quality in a privacy-restricted environment. This is not a tracking audit you commission once. It is a setup maintained continuously by one accountable owner.
The full tracking stack, built and maintained inside every engagement.
Conversion tracking is not an add-on. It is a foundational layer of your managed marketing, included alongside all active paid channels and reporting.
GA4 Configuration & Review
Custom event setup, conversion marking, custom dimensions, and data stream configuration, built to collect clean, actionable data, not just pageviews.
Server-Side GTM Setup
Google Tag Manager server-side container implementation: first-party data collection, tag hygiene, and server-side event forwarding to all active platforms.
Cross-Platform Conversion Import
Conversion events imported into Google Ads and Meta with proper attribution windows, so bid algorithms optimize on revenue-connected data, not platform estimates.
Meta Conversions API
Server-side Meta event forwarding that preserves signal accuracy post-iOS, reducing the gap between real conversions and what Meta reports.
Cross-Channel Attribution Modelling
Your operator aggregates conversion signals across all channels and builds attribution models that account for multi-touch paths, not last-click platform reports.
Ongoing Tracking Audits
Regular tracking audits built into the operating cadence, catching tag fires, duplicate events, and attribution drift before they corrupt your data.
One engagement. Direction and execution. Nothing sold separately.
This is not a specialist agency for one channel. Your operator leads the marketing direction and runs the full execution stack — paid ads across every active platform, conversion tracking, landing pages, email automation, content systems and reporting — as one connected system on Intel Core, with a specialist team executing behind them.
Intel Core
The reporting workspace that brings every channel together, surfaces what to optimize next, and informs both the weekly calls and the quarterly direction reviews.
One operator
One person who owns the marketing direction and runs every part of the execution stack — not an account manager coordinating specialists.
7-Day Live Guarantee
Tracking and campaigns are live within 7 days of contract signed. If not, we work for free until they are.
Tracking built as a foundation. Maintained as an ongoing system.
One engagement includes the full tracking stack alongside paid channel management, landing pages, and reporting. No separate data consultancy.