Campaign Manager
OpenRemote, anywhere · Full-time
You run the paid execution layer across every active channel, to an operator’s direction, and you are the reason the numbers move week to week.
- Campaign architecture across Google Search and Performance Max, Microsoft Ads, Meta (Advantage+ and manual), and LinkedIn — structure, naming conventions, and the separation between prospecting and retention.
- Bid strategy and budget pacing: tCPA and tROAS targets, portfolio strategies, and reallocation driven by the cross-channel attribution model rather than each platform’s self-reported conversions.
- Audience construction and hygiene — customer match and first-party list uploads, lookalike expansion, retargeting segmented by recency and engagement, and frequency management before saturation shows up in CPA.
- Structured creative testing: documented hypotheses, RSA asset-level reporting and ad strength, rotation discipline, and a written read on what the result actually proved.
- Shopping and feed performance where it bites — Merchant Center attribute completeness, disapprovals, and feed-to-landing-page parity.
- The weekly optimization note in Intel Core: what changed, why, and what happened next.
- Hands in the native platform UIs and bulk tooling, not only a reporting layer on top of them.
- You can read a search-term report, auction insights and a placement report and say what to do next, with a reason.
- Enough tracking literacy to know what a conversion action is, why an import differs from a pixel, and why the platform and GA4 disagree.
- You write the reasoning down, because a decision nobody can audit is not one we can learn from.